Twitter is a great way to interact with friends, thought leaders, businesses and your customers.It provides an easy format to share information, join conversation and advertising your business. It is a personal link with your customers that is lacking in the usual online business relationship. Here are some tips for using Twitter effectively.
1. Keep it short
Regardless of what you are tweeting, you’ll want to keep the message short and to the point. Twitter is not email; it’s like text messaging. Remember you only have 140 characters to get your message across.
2. Make a decision
When creating your account decide first if it will be business or personal. If you want to use it for business purposes, all the decision you make will be about how to attract those to your business. It can get confusing and problematic if you try to toggle back and forth between business and personal messages on your Twitter account.
3. Avatar/Profile picture
Choose an avatar or profile picture that reflects your purpose in using Twitter. Your business logo, a product or even you are good. Don’t confuse your audience by using something that is totally unrelated to you.
4. Username/Twitter Name
The same things apply to a username as to the avatar – make sure it fits your Twitter intentions. Also, make sure it coincides with your avatar so that the two become synonymous. Kept it as simple as possible. The point is to make descriptive, easy to remember and easy to find to follow.
5. Advertise
Twitter offers advertising programs that you can use to boost your business. You can sign up with one of these on the Twitter site. They work by connecting Twitter users with advertisers. It may be worth your time and money to use it.
6. Share links
The brief nature of Twitter makes it a great vehicle for sharing links to websites, videos, and so forth. This can be a quick and effective way to share the newest and latest products or information with your customers. You can share also boost traffic to your website or to landing pages.
7. Get a mobile device
Giving your Twitter followers up-to-the minute tweets is what makes Twitter unique. You’ll want to embrace this aspect of the medium, and invest in some kind of mobile device that you can have handy at all times to read, reply, retweet and send tweets.
Twitter is an amazing tool for business owners and it is easy to get lost and confused in the Twitter universe. You don’t have to do it all alone. Call PlayBig Online Marketing to help you create and even implement your Twitter marketing.
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